A Running Mom

So one day, about a year ago, I went for a run. I had been working for a strategic planning agency out of NYC, and I found myself traveling a ton. I wouldn’t have minded the travel if it wasn’t for my 4 children and their busy and fun lifestyles, with which I was and still am thoroughly involved. So the traveling had become a bit problematic. But what else could I do? Start a business?

I had always toyed with starting a magazine that supported character development in girls. But in a cool way, not an educationally-minded way. I started writing a business plan for it and realized very quickly that the upfront investment was too much for my liking.

At about the 4-mile mark of this run, I had one of those odd, kinda freaky, moments of clarity. And I felt like I could run forever. Shazam. It hit me: START A WEBSITE INSTEAD!

So, I sat down with some truly remarkable and smart people. We discussed the mission of the site: to build character in today’s tween girl. This would be accomplished via a challenge-driven site full of unexpected content and the chance to connect with friends.

They loved it. I loved it. And with funding from Innovation Works’ AlphaLab, yesterday, we launched it.

Introducing iTwixie.com. The ultimate online hangout for today’s savvier tween girl.  It’s officially in public beta. We’re working out a few things, but we’d love for you to send your daughter to the site and check it out. You go girls!

May your next run be a good one.

Rebecca

This entry was posted on Friday, May 15th, 2009 at 3:56 pm and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.